HOW TO CREATE A GREAT CLASSIFIEDS AD
Use the Title for Key Words and Buzzwords
Clean the Stuff Before Taking Photos
Include Tons of Nicely Styled Photos
Suggest Uses for the Item
Include Detail Shots
Create a Bulleted List
Explain Why You’re Selling
Explain Why You’re Selling
HOW TO MAKE SALES:
Check the Want Ads
HOW TO PRICE THINGS & TIPS TO BOOST SALES
( One Of Our Seller Story)
HOW TO PRICE THINGS
Before I come up with a price, I quickly search other classified for similar items and then I’ll look online. I make a mental note of prices of things I might be selling when I’m checking out local shops so I have a good idea of a fair price for stuff. Then, to make sure my item sells first, I undercut (at the very least, match) the popular pricing I see for a quick sale and no quibbling. A fast sale has often been my priority, so I price to move but an item can still get top dollar if it’s priced well, the ad is well crafted and the seller has patience. If I have the time, I might price a smidge higher than what I want (maybe Rs 14440 if I want Rs. 13300) and then I’ve got some bargaining room for someone to offer Rs. 13000, I come back at Rs 14440, they counter Rs. 13300 and I get my price, but when I was moving I wanted fast sales so if something was worth Rs. 15300, I asked Rs. 16300 to move it quickly.
My tactic changes, depending on what I want from a sale, but there is one constant: I always have an idea of my bargaining willingness before I meet a buyer so I’m not caught off guard. And I always make sure I can break bills so no one pays the bill.
I will sometimes add OBO (or best offer) to indicate I’m open to other prices when I really want to move something. I’ll also offer the option for a package deal if I’m selling various items. But both of these tactics can cheapen an item (or make me seem desperate), so I’m careful about throwing around OBO.
TIPS TO BOOST SALES:
I list many or all of my items at one time, in the hopes of luring people for multiple sales (it works!).
I show buyers other items I have for sale when they pick up their treasure (it works!).
I list a few free items to land more views for the rest of my items (most people click on “check other ads” when they see something they like, and who doesn’t like free stuff?).
I provide multiple ways to reach me (I added our phone number recently because we were moving and changing numbers anyway, and I was surprised when the interest in my items doubled by folks who wanted to talk on the phone or by text, and not via email).
I properly categorize my items.
I’ve heard that having an account, with Kijiji anyway, ensures people see a complete list of what else you have for sale and it’s organized more effectively.
I try to be patient because sometimes it can take weeks to find the right buyer.
I list everything I want to sell, even if I think it won’t sell (our old Rogers Cable box sold for $100 when I didn’t think we’d get a cent for it – you never know what people need or want).
I sell small stuff too (someone might not drive all the way across town for Christmas ornaments, but they might add them to purchase if they also want some furniture – it happened to me).
I hold a yard sale to coincide with the timing of my items to generate more interest and lure over people who want a casual glance (often they end up buying!).
If I am holding a yard sale, I’ll post bigger items and let people
“preview” them by making an appointment for Thursday or Friday
before the sale – it fuels that competitive edge.
I don’t use this, but you can link ads to Facebook to announce your items for sale to friends and followers.
For some ads, I’ve splurged and paid the extra fee to keep an ad at the top (a great option for yard sales when you want to stand out).
For collectable/rare items, I will post in nearby cities and communities because some people might make the drive for that sought after item – but I’m upfront about where I’m located.
I follow the classified website’s restrictions, for the most part, to keep from having an ad flagged/removed.
If someone selling a similar item does not follow the rules, I flag their item to eliminate competition.
I sometimes add “ON HOLD” to the title and the
offers come pouring in. I think people like the idea of nabbing a good
deal out from under someone’s nose.
If I’m desperate, or there is a lot of competition (treadmills are a problem), I re-post an item daily so it stays on the top of the pile.
I strategically add my listings during busy hours
I might list an ad in two listing types (“Sell” and “Exchange”), but I re-write the ad so it’s not
immediately flagged as a duplicate (plus I use a different photo).